Christina Aguilera Ad for Skechers Increases Sexualization of Girls

If you have read my blog below, you probably know that I am going to write an opinion editorial on how advertisements increase the sexualization of girls. Before writing my op-ed, I need to research more one this topic to have more support and evidence about it.

Today, I wanted to show you guys an advertisement that I saw a couple months ago. It is the Christina Aguilera Ad for Skechers.

In this ad, we can see Christina Aguilera dressed as a naughty little girl. She is showing a lot of cleavage, she is using a very short skirt and she looks very sexual, as is she were ready to DTF (people who watch Jersey Shore know what I mean). However, the worst part is that she is at school and that she is personifying a little girl. 

In other words, this ad is telling little girls that they need to act and look like her in order to be cool, pretty and successful. This ad is telling girls that being naughty and sexual is the correct behavior.

Besides, after seeing so many of these ads, little girls assume that this promiscuos behavior is normal and they start acting like that at school, at home, when they go out with friends, etc. 

C'ome on guys, this ad cannot be right; especially since Skechers is a shoe brand for kids. We know that the reason they do these type of ads is because sex sells, but by doing these type of things, we are teaching little girls how to sell themselves instead of selling our actual products.